We Love Our Dogs

 

 



 

WE LOVE OUR DOGS CAMPAIGN 

 

Greyhound Racing SA (GRSA) have recently embarked on an exciting and innovative advertising and promotional campaign to showcase the great work we do to support our greyhounds, our industry and the impact greyhound racing has within our community.

A number of assets have been created that will be seen on AdShel locations around metro Adelaide and on transit (backs of buses).  Supporting this will be a fully enforced digital and social media campaign over the next four weeks.   

 The strength of the digital media campaign is particularly emotive and strong, with the focus reflecting and acknowledging the hardworking and committed people within our industry.  It showcases our genuine commitment to animal welfare and to protecting and supporting the industry.

Our challenge was to identify three simple yet impactful messages that would resonate within the community and cut through the misinformation that has been peddled.  It was important for the images to stand out and create a community connection.  This is about real people with real lives.

 We are incredibly proud of our industry and what we have achieved together.  We believe that this campaign reflects the true essence of the people and the lives involved in the industry and we are excited to share this with you, and excited to share this with the community we live in.

 

It’s family, it’s community and it’s our love of the greyhound - #weloveourdogs